LONDON—africapractice, the pan-African strategic communications consultancy, has been selected to work with Google in sub-Saharan Africa. africapractice will manage public relations for Google in Kenya, Uganda, Nigeria, Ghana, Senegal and South Africa, as part of as part of the search company’s new focus on deepening penetration of its products and services in Africa, promoting access to the Internet and education about going online.
Google is working in partnership with governments, developer communities, learning institutions and students to empower these groups to achieve their technology objectives. The company recently launched local versions of Google Maps and StreetView in Kenya and South Africa.
Google says it chose to work with africapractice because of the synergies in the companies’ visions for the transformation of the socio-economic environment in Africa, as well as africapractice’s presence in key markets and PR experience in the area of development and ICT.
“PR is going to form a critical element of driving Google’s business in Africa,” said Stefano Hesse, Google Africa’s head of corporate communications and public policy. “africapractice is perfectly positioned to work with a multi-national organization like Google, with in-depth knowledge of the local markets, coupled with the international perspective and quality of service that we also demand.”
The Google Africa account will be managed locally by teams in the six countries, ensuring that country-specific needs are fully addressed, with strategic direction from South Africa and support from Kenya and London.