CHICAGO—GoTV, a leading mobile television network, has selected GolinHarris as its public relations agency. GolinHarris is charged with ongoing strategic counsel, domestic media and analyst relations, and executive visibility for the Southern California-based mobile content creator and provider.
Led out of the Orange County and Los Angeles offices, GolinHarris’ initial assignment was the launch of “Primped,” the first made-for-mobile makeover reality series, which is hosted by Cuban model Vida Guerra.
“As the leader in the exploding mobile television space, GoTV Networks needed a world-class media relations partner with a keen understanding of our reach and needs,” says Elizabeth Brooks, executive vice president, marketing, for GoTV Networks. “Although we met with extraordinary people, I found it difficult to identify a firm that could access and relate to all levels of media, from the blogosphere to the highest level of national consumer exposure. GolinHarris was capable of meeting our wide-ranging requirements, the pace of our growth, and our start-up spirit.”