Gould Succeeds Greener as Head of Porter in D.C.
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Gould Succeeds Greener as Head of Porter in D.C.

Chuck Greener is moving on to become head of communications for Fannie Mae Corporation, and PN veteran Rob Gould will be responsible for further broadening the firm’s Washington base.

Paul Holmes

WASHINGTON, D.C., October 3—When Chuck Greener took over as general manager of Porter Novelli’s Washington, D.C., operations, the firm was best known for its work in healthcare and social marketing. Under the leadership of Greener, former director of communications for the Republican National Committee, the firm beefed up its presence in public affairs. Now Greener is moving on to become head of communications for Fannie Mae Corporation, and PN veteran Rob Gould will be responsible for further broadening the firm’s Washington base.
 
Gould’s own background includes serving as director of Porter Novelli’s research department and as head of its healthcare practice, but it is his broad strategic thinking that won him his new job as senior partner and general manager, according to agency CEO Bob Druckenmiller. “His strong background in research, marketing and communications, uniquely positions him to assume responsibility for our Washington office,” says Druckenmiller, who says the Washington office has been among the healthiest over the past few months.
 
Druckenmiller also paid tribute to Greener’s efforts in building the public affairs practice in the Washington office. In his new rule, Greener will be senior VP of communications at Fannie Mae, the nation’s largest source of financing for home mortgages. He will be responsible internal and external functions, advertising, media relations, corporate events, Internet and intranet Web sites, and publications. He also will serve on the company’s operating committee.
 
“It’s an opportunity for me to grow and stretch in a new area,” says Greener. “I have had a wonderful opportunity at Porter Novelli and now I have an equally wonderful opportunity to do corporate communications for a well recognized, well respected company.”
 
Prior to joining Porter Novelli, Greener served for over two years as director of communications for the Republican National Committee, and was vice president of the Eddie Mahe Company, a Washington strategic communications firm. He also served for two years in the White House as a special assistant to President Reagan.
 
Gould holds a Ph.D. in social psychology and is a pioneer in both social marketing and health care communications.  He has played a significant role in Porter Novelli’s healthcare programs, and will continue to work on the firm’s award-winning anti-tobacco campaigns and on behalf of clients including the American Cancer Society.
 
“Porter Novelli has historically helped the public better understand the worlds of healthcare, business and consumer goods,” says Gould. “And public affairs now is more important than ever.”
 
Porter Novelli has an integrated offering in Washington that includes traditional PR and public affairs, along with research, issues advertising, and interactive capabilities. It has also been expanding its public affairs practice beyond the national capital through its acquisitions of Goddard-Claussen and Nelson Communications in California.
 
With Gould heading the office, the public affairs practice will be led by Susie de Francis.
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