Grape Juice Company Welch's Selects Tonic Life
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Grape Juice Company Welch's Selects Tonic Life

Welch's, a leading processor and marketer of grape products, has hired healthcare public relations specialist Tonic Life Communications as its new public relations agency of record to raise awareness of the health benefits of the company's 100 percent grape juice.

Paul Holmes

DALLAS—Welch's, a leading processor and marketer of grape products, has hired healthcare public relations specialist Tonic Life Communications as its new public relations agency of record to raise awareness of the health benefits of the company's 100 percent grape juice and 100 percent white grape juice amongst consumer audiences and healthcare professionals. The account will be led by Jennifer Ryan, president of Tonic Dallas, and Matthew Kent, vice president of Tonic New York.

 

According to Chris Heye, vice president of marketing at Welch's, "It was important for us to find an agency that could take the science supporting the health attributes of our 100 percent juices, and translate it into relevant information that would break through the clutter and capture the interest of today's busy moms and health professionals alike. Tonic demonstrated to us that its experience of merging lifestyle and life science is clearly its sweet spot."

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