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Grayling Hires Ketchum's Nicola Gregson To Lead Dubai Office
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Grayling Hires Ketchum's Nicola Gregson To Lead Dubai Office

Gregson departs Ketchum after three years in charge of its Middle East presence.

Holmes Report

Grayling Hires Ketchum's Nicola Gregson To Lead Dubai Office

DUBAI—Grayling has hired Nicola Gregson as the new MD of its Dubai office.

Gregson joins from Ketchum Raad where she spent three years leading the Omnicom firm's Middle East presence. She moved to the UAE from the UK in 2007.

"Nicola’s experience in driving business growth, building strong client relationships and implementing award-winning communications campaigns will add huge value to Grayling, as we continue to drive our dynamic offer across META," said Loretta Ahmed, CEO of Grayling Middle East, Turkey and Africa.

The announcement of Gregson's appointment comes as Grayling continues to expand its operations across the region. The company's recent client wins include Kenya’s Ministry of East African Affairs, Commerce and Tourism, and has recently established offices in Nairobi and Muscat.

"As with most industry observers, I’ve been a huge admirer of Grayling’s growth across the Middle East region over the past two years," said Gregson. "I’m very much looking forward to working with the team to build on the great work that they have been doing and to continue to deliver world-class, client focused campaigns."






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