STOCKHOLM—Grayling has launched a Nordic network, bringing together the firm’s Swedish operation with independent firms from Denmark and Norway to create a regional offer with about 100 people.
“From many of our clients, we see a demand to establish flexible and solid offerings for all of the local markets in the Nordic region,” says Peter Erikson, CEO of Grayling in the Nordics.
Grayling’s Swedish office had 50 employees and offices in Stockholm, Gothenburg and Malmö. PrimeTime Denmark has 30 employees in its Copenhagen office and provides a wide range of public relations, public affairs and events services. Axxept Norway has 15 employees in its Oslo office, and offers financial communications, public affairs and public relations services.
A Finnish partner agency will be announced shortly.