LONDON—Grayling has been appointed by the International Federation for Animal Health to conduct a major international communications study on behalf of the Federation, a Brussels based non-profit organization that represents manufacturers of veterinary medicines, vaccines and other animal health products across the globe.
Grayling won the four-way competitive pitch to secure the project, which will involve work in Europe, North and South America, as well as Japan. Grayling’s internationally co-ordinated team will work with IFAH to understand the perspective of IFAH’s stakeholders, as well as the general public, regarding animal health, the animal health industry and animal health products.
The findings of the study will be presented in the spring and will be used to help form ongoing global communications planning at the Federation.
According to Kim Hardie, director of communications for IFAH, “The animal health industry provides vital services which keep animals healthy and enhance their quality of life.... We realise that the role our industry plays in society as a whole is not always obvious. This is why this work is important to IFAH, to see where we need to focus our future communications so we can improve society’s understanding of the need for safeguarding animal health.”