VIENNA—The Austrian Environment Ministry and the Austrian Energy Agency have selected Grayling to implement the klima:aktiv mobil awareness education program. Under the slogan "Improving climate step by step," the campaign will include a comprehensive program to increase awareness of climate-friendly mobility and a series of communication projects, over the next two years.
Grayling’s assignment includes direct dialogue and online communication as well as a klima:aktiv mobil tour with Austrian environment minister Niki Berlakovich that will visit the main cities of the country, presenting alternative forms of mobility and inviting people to try out the latest technologies.
With this program the Environment Ministry aims to emphasise the benefits of environmentally friendly mobility and to show how this can be easily implemented in everyday life, emphasizing benefits such as environment and climate protection, health (physical and psychic advantages), and traffic safety. The target groups are consumers of all ages, the media, municipalities, businesses as well as existing and new project partners of the klima:aktiv mobil program.