LONDON—The merger of Huntsworth’s Grayling, Mmd and Trimedia units has completed, with the official launch this week of Grayling, believed to be the world’s second largest independent public relations firm with a staff of 900 across 70 offices in 40 countries across Europe, the U.S., the Middle East and Asia Pacific.
The three major Huntsworth firms are joined in the merger by Momentum in the Middle East, which becomes Grayling Momentum, and technology PR specialist Connecting Point Communications in San Francisco, which will operate Grayling Connecting Point
Huntsworth says it expects the firm to become the world’s leading independent public relations, public affairs, investor relations and events consultancy—overtaking Edelman—within the next five years.
According to CEO Michael Murphy: “In today’s fast-moving and constantly changing markets, clients are looking for a new kind of company to help them navigate these challenges and take advantage of the opportunities. We can offer this fresh approach because we ourselves have come together from a variety of backgrounds giving us a rich forum for creativity and collective intelligence.”