LONDON—Grayling has been appointed by the Portuguese Cork Association to manage “Intercork,” a major international communications program to promote the advantages of cork stoppers and cork building and decoration materials. APCOR, based in Portugal, represents and promotes the Portuguese Cork Industry, with more than 250 members accounting for 85 percent of all cork exports worldwide.
Grayling won the business following an extensive international public tender and will implement campaigns in six international markets for APCOR. In the U.K. and Italy the focus will be on cork stoppers, while in China, Japan, Russia and United Arab Emirates, the focus will be on the role that cork can play as a material for building and decoration.
According to Carlos de Jesus, APCOR representative: “Intercork is the biggest communication project that Apcor has ever developed and therefore the choice of partner was critical. Grayling had clearly researched the markets very thoroughly and the plans that the teams presented were specifically tailored to each individual country. However, this was all underpinned by a cohesive international network with a track record of delivery. Grayling also offers the systems and processes to be able to deliver a project of this size and as a result its proposals were very compelling.”