BOSTON—Greenough Communications has been engaged by The Clarks Companies, North America. Greenough will design and execute a corporate and product-focused campaign that builds on Clarks’ 100-year brand and heritage in the footwear industry, with a focus on the way that Clarks uses advanced footwear technologies to provide consumers with the highest levels of comfort and quality.
The company’s pioneering cooling technology is showcased in the newest addition to the Clarks’ product family, Unstructured.
“Greenough’s proven experience with consumer markets and track record for achieving consistent media results would provide the ideal public relations support for our company,” says Margaret Newville, vice president of marketing for Clarks. “We want to raise awareness of Clarks’ fashionable, comfort-conscience styles and Greenough’s creative approach to business and product storytelling will help us achieve our goals.”