NEW YORK—Guernsey's, the three-decade-old auction house, has retained Rubenstein Public Relations to represent its auction on behalf of Tavern on the Green. The agency is generating publicity for an extensive auction of nostalgic pieces from the New York City restaurant as it prepares to permanently shut its doors with its final seating on New Year's Eve.
According to agency chief executive Richard Rubenstein, "We are focusing on generating national and international media exposure on this historic auction and will be organizing a comprehensive schedule of journalists to tour the site with Guernsey's president Arlan Ettinger and Kay LeRoy, Warner LeRoy's widow."
In advance of the auction, Tavern on the Green was included on Live with Regis and Kelly's Christmas special, CNN and all over New York City on Taxi TV. Additional pre-auction coverage secured by the agency includes three New York Times articles, as well as feature articles in the New York Post, Associated Press and Crain's New York Business.