Guinness Hands Global PR To Ogilvy
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Guinness Hands Global PR To Ogilvy

Guinness has selected Ogilvy PR to handle global brand PR duties, as the beer brand aims to better integrate its marketing and communications.

Arun Sudhaman

LONDON: Guinness has selected Ogilvy PR to handle global brand PR duties, as the beer brand aims to better integrate its marketing and communications.

Ogilvy clinches the six-figure brief following a final round of pitching against Edelman. “This is part of Diageo’s ‘transforming marketing’ agenda where marketing and communications is taking a much more integrated approach,” Diageo PR manager Rachael Newton told the Holmes Report.

The account was previously handled by four-year incumbent Taylor PR in New York, which did not repitch the business. Taylor continues to work for a number of Diageo brands.

“Ogilvy’s pitch demonstrated excellent strategic insight, a huge range of tactical ideas based around a bold creative for a global PR programme for next year,” added Newton.

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