ISTANBUL—Hill & Knowlton has agreed to acquire a majority stake in the Turkish public relations consultancy Global Tanitim. The firm will be rebranded as Global Hill & Knowlton and will continue to serve both domestic clients and multinationals in the Turkish market.
The firm says local clients will benefit from access to Hill & Knowlton's global footprint and extensive network while multinational clients of Hill & Knowlton will benefit from expert advice in the local marketplace.
According to Dave Robinson, CEO for Hill & Knowlton in the Middle East, Turkey and Africa, “Turkey represents an increasingly strategic market for us and for our clients. The time is right to make this step into a country which is certain to play an important role in the region's wider economic development and which has shown impressive growth over the last years."
Global Tanitim is led by founder and president Ceyda Aydede, and works with clients including financial companies such as Ernst & Young and Albaraka Türk; energy company ExxonMobil; consumer brands such as Eczacibasi Pharmaceuticals, Türk Tuborg, Koksa; and technology clients such as Epson, Seagate, Eutelsat, Lockheed Martin, Kaspersky.
The firm was previously an affiliate of Fleishman-Hillard.