NEW YORK – Hill+Knowlton Strategies is bringing on W2O’s consumer lead Craig Alperowitz to head its US marcomms practice.
Alperowitz, who has been with W2O since 2011, starts on January 6. He takes on the role that Gary Goldhammer, chief US digital strategist for H+K, has been leading on an interim basis. The two will work together as H+K looks to integrate marcomms and digital, adding a greater emphasis on storytelling.
“I’m serious about providing our clients the best counsel, strategies and creative thinking in the business, and Craig’s appointment reflects that,” said Andy Weitz, US president and CEO of Hill+Knowlton Strategies.
Alperowitz has previously worked with brands like Procter & Gamble, The Hershey Company, Best Buy, Warner Bros. Home Video, General Mills and Nestlé.