NAIROBI—Hill & Knowlton is expanding its presence in Africa with the launch of a new public relations firm in a joint venture with Scangroup, the first and only marketing services company to be quoted on the Nairobi Stock Exchange. The creation of the company follows the acquisition of 27.5 percent in the ScanGroup by WPP in 2008.
The new company will operate as Hill & Knowlton East Africa and will cover Kenya, Uganda and Tanzania and will be headquartered in Nairobi.
According to Hill & Knowlton chairman and CEO Paul Taaffe, “We believe that Africa is perhaps the last great emerging market opportunity globally, and both our international client base as well as domestic clients in key African markets are seeing strong growth as well as rapid and positive change. While 2009 sees turmoil in some global markets, all the indicators are very positive for Africa and we will be there to guide and advise clients who want to capitalise on the many opportunities on this growing continent.”
Under the arrangement, Scangroup’s existing PR business will run as part of the joint venture, and all current public relations consultancy work being undertaken by Scanad PR will in future be offered under the H&K East Africa brand. The company will offer full service public relations advice to clients and will benefit from being part of one of East Africa’s most prominent marketing communications groups.