SINGAPORE—Hill & Knowlton has hired Eddie Moore in the new role of director of sports marketing and sponsorship for the Asia Pacific region. Based in Sydney, Moore will drive H&K’s regional strategy for sports, working closely with local offices across Asia Pacific and H&K’s sports marketing and sponsorship centers of excellence in London and Chicago.
Moore was previously a member of the successful Sydney Olympic 2000 Bid team and a member of the Sydney Olympic Organising Committee. Most recently, he consulted to international sports organizations including the Japanese Rugby Union, the organizing committee for the Rugby World Cup 2007 in France, the Football Federation of Australia, and the Australian Rugby Union.
According to Vivian Lines, president and chief operating officer for H&K in the Asia Pacific region: “The demand for sports marketing and sponsorship expertise has never been stronger, in a region going crazy about sport. There is fierce competition amongst bid cities, while brands are scrambling to leverage sponsorship investments as platforms for reaching local and global audiences.”
In recent months Hill & Knowlton has announced several sport-related assignments in Asia, including global communications consultancy for the Beijing Organizing Committee for the Games of the XXIX Olympiad and the XIII Paralympic Games; assisting the bid committee for the Korean city of Daegu, which is bidding to host the 2011 Athletics World Championships; assisting the bid committee for the Korean city of Pyeonchang, which is bidding to host the 2014 Winter Olympics; and managing pre-event publicity for the 2006 HSBC Champions tournament, being held in Shanghai in November.