NEW YORK—Hill & Knowlton, has created a global multi-specialist corporate response group to counsel CEOs and communications directors through the current market turmoil. The new group will provide a “one-stop-shop” to advise on the full breadth of issues companies face, from restructuring and asset-disposal, through managing change and employee motivation, to building reputation and creating market opportunity.
The group will draw on specialists in financial, analyst relations, change and internal, government affairs, and crisis communications. Supported by sector specialists and WPP partner companies, the group will have regional hubs in London, New York and Hong Kong and will report directly to H&K chairman and CEO Paul Taaffe, who says: "Economic uncertainty is not a new phenomenon and strategic communication has proven to be an essential tool in helping companies find safe harbour or even benefit from market turbulence. Consequently companies are calling for a single source of ‘joined-up’ communications advice to support across a breadth of issues.”
He adds: “These are pressured times and it can be difficult to see beyond the immediate environment, the day–to-day and the 'HQ view' to get a complete picture of how management decisions will affect reputation around the world. Investment in communications needs to work smarter and a single source of experienced and trusted advice can provide efficiencies as well as solutions.”