BEIJING—Hill+Knowlton Strategies has launched H+K EastWest, a new offer that supports Chinese companies’ investment in Europe and the Americas. The service will be hubbed out of H+K’s London, Washington, Ottawa and Beijing offices and will provide a full range of services for Chinese companies with existing or planned operations in Europe and the Americas.
H+K EastWest will provide a gateway to the products and services of the larger H+K and WPP networks including market entry strategy, audience mapping and engagement, campaign development, messaging and storytelling, brand marketing and design, digital communications, government relations, media relations, channel strategy, reputation management, measurement and analysis and senior counsel.
“China has ambitious plans to move from ‘Made in China’ to ‘Created in China,’” says Ye Yu, H+K China chairman. “As part of that plan, we are now witnessing the second phase of Chinese companies’ outbound investment strategies, as they move from a resource acquisition play to a focus on moving up the value chain. Chinese firms are recognising that an integrated approach to marketing and content solutions is key to those efforts.”
H+K was the first US communications agency to open in China more than 30 years ago.