MEXICO—Hill & Knowlton ha appointed Luis de la Calle, a former senior trade representative, as the new president of Hill & Knowlton’s Latin American region. De la Calle will oversee the company’s operation across the region, working with the existing Latin American leadership team.
Prior to joining H&K, de la Calle co-founded CMM, a public affairs and corporate communications consultancy in Mexico. Before co-founding CMM, he served as undersecretary for international trade negotiations in Mexico’s Ministry of the Economy, where his efforts led to the negotiation of Mexico’s bilateral free trade agreements and regional and multilateral agreements with the World Trade Organization, European Community and China, among others.
During his term as undersecretary, he was a member of the board at Pemex Exploration & Production and executive secretary of the national foreign investment commission. Before he took office as undersecretary, he served as trade minister at the Mexican Embassy in Washington, DC. He also worked at the World Bank as Country Economist for the Czech and Slovak Republics, Poland, and the former Zaire.
In addition, Hill & Knowlton announced that CMM will become a Latin American regional affiliate. Julio Madrazo and Javier Mancera, co-founders and partners of CMM, will become managing directors of Hill & Knowlton Latin America.