LONDON—Hill & Knowlton has entered a global partnership with Cogenz Limited, a London-based provider of Enterprise 2.0 software. The new Cogenz enterprise bookmarking service allows geographical and functional workgroups to collect and organize web-based intelligence, in a secure private environment. Hill & Knowlton will act as exclusive public relations industry partner for the service, providing their clients with expertise in engaging employees using the power of social software.
According to David Ferrabee, Hill & Knowlton’s managing director of change and internal communications in London, “We are seeing a growing interest in social software amongst our clients, particularly those with a younger workforce. Cogenz gives us a way to engage the web 2.0-literate employee on their own terms to understand what they find important, what it means to them, and who they are implicitly connected to - all valuable data for any organization.”
Cogenz was incubated inside Hill & Knowlton during 2006 before receiving external funding from Webface Technology Ventures.