H&K Partners with Social Entrepreneurship Non-Profit
Charting the future of public relations
Holmes Report
CEO

H&K Partners with Social Entrepreneurship Non-Profit

Hill & Knowlton has formed a partnership with international non-profit organization Ashoka, through which the PR firm will provide pro bono services to build awareness of Ashoka as a world leader in social entrepreneurship.

Paul Holmes

NEW YORK, June 28—Hill & Knowlton has formed a partnership with international non-profit organization Ashoka, through which the PR firm will provide pro bono public relations services to build awareness of Ashoka as a world leader in the growing area of social entrepreneurship.
 
Ashoka: Innovators for the Public identifies and invests in social entrepreneurs—individuals who have demonstrated that their ideas can drive profound and sustainable social change in their communities—who are designated as “Ashoka Fellows.” The group invests over $12 million year in more than 1,200 fellows in 43 countries. Each Ashoka Fellow implements a creative and practical solution in the local community in the field of education and youth development, environment, health care, human rights, civic participation or economic development. 
 
“Hill & Knowlton’s global reach and leadership in corporate positioning, corporate social responsibility, and marketing communications are a natural match for us,” says Ashoka founder Bill Drayton, a former McKinsey & Company consultant and assistant administrator of the U.S. Environmental Protection Agency. 
 
H&K chairman Howard Paster says the firm has undertaken its first ever global pro-bono relationship with a social sector client in honor of its 75th anniversary. “As a firm, we have always believed in the power of creative ideas to change the world, and our partnership with a unique and increasingly global organization like Ashoka embodies our mutual commitment to advancing the important causes of our society.”
 
Hill & Knowlton first worked with Ashoka in January 2002 by media training 15 Ashoka Fellows attending the World Economic Forum in New York. The partnership will begin primarily in the United States, Canada and Latin America, and expand into Europe, and eventually Asia.  The relationship will be managed from the Hill and Knowlton international headquarters in New York.
View Style:

Load 3 More
comments powered by Disqus