BRUSSELS—Hill & Knowlton has appointed Jeroen van Seeters as chief executive of Hill & Knowlton International Belgium and of the Benelux region. Van Seeters was most recently CEO of Hill & Knowlton’s operations in the Netherlands.
The firm says the appointment is a critical first step in bolstering Hill & Knowlton’s existing leadership team in Brussels, and will be accompanied by further senior public affairs hires in the near future. Van Seeters will report to Sally Costerton, CEO and chairman, Hill & Knowlton Europe, Middle East and Africa and will sit on the firm’s EMEA council.
One of van Seeters’ first tasks will be to finalize the appointments of additional senior hires in public affairs to join the existing leadership team in this area. These new hires will build on a fully integrated service offer that covers Belgian PR, EU public affairs and pan-European corporate communications.