H&K, Weber Shandwick, Maitland Big Winners at SABRE Dinner
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H&K, Weber Shandwick, Maitland Big Winners at SABRE Dinner

Hill & Knowlton, Weber Shandwick and The Maitland Consultancy were among the biggest winners at the third annual European SABRE Awards dinner, held at the Maritime Museum in Barcelona last week.

Paul Holmes

BARCELONA—Hill & Knowlton, Weber Shandwick and The Maitland Consultancy were among the biggest winners at the third annual European SABRE Awards dinner, held at the Maritime Museum in Barcelona last week and attended by 560 professionals from 26 different countries through the EMEA (Europe, Middle East and Africa) region.

Hill & Knowlton took home the largest haul of trophies on the night: six, including five SABRE awards (one from Italy, one from the United Arab Emirates, and three from the U.K.) in addition to being honored as Best Multinational Consultancy to Work For.

Weber Shandwick was named Multinational Consultancy of the Year and also picked up four SABRE Awards (presented for the best public relations programs in a range of categories), including one for its Belgian office, one for Spain, and two for its U.K. operation.

The Maitland Consultancy won the SABRE for best financial communications program of the year for its work on behalf of Mittal Steel during its six-month takeover bid for European steelmaker Arcelor, and won the Platinum SABRE for the Best European PR Program of the Year for the same project. Maitland was also honored as part of the AMO network, which won the Financial Consultancy of the Year award.

Other multiple winners included: Burson-Marsteller (SABRE awards for its Swiss and U.K. offices, as well as Public Affairs Consultancy of the Year and International Consultancy of the Year trophies); Edelman (four SABREs, including two from Germany, one from Italy, and one from Sweden); Ketchum (three SABREs for its Spanish office); Ogilvy Public Relations Worldwide (two SABREs and Eastern European Consultancy of the Year); Porter Novelli (two SABREs and Benelux Consultancy of the Year); Four Communications of the U.K. (U.K. Consultancy of the Year and a SABRE Award); Hotwire (two SABREs, including the Pan-European Program of the Year); Llorente & Cuenca of Spain (two SABREs); Red Consultancy of the U.K. (two SABREs); and Trimedia (two SABREs).

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