CHICAGO—Porter Novelli has named Linda Hadley general manager of its Chicago office, following a search that considered a number of internal and external candidates. Hadley had been deputy gm of the office, working closely with convergence practice leader Steve Jursa since the departure of her predecessor, Jim Heininger, a year ago.
In her new role, Hadley will be responsible for the growth of the agency’s business in the greater Chicago area, drawing on her roots in strategic planning and research. She will also continue to guide research and measurement activities across the firm to ensure that these important services are delivered consistently to clients.
“Over the past year, Linda has had a real and positive impact on the Chicago office, working closely with account teams to build and serve a blue-chip client list that includes Procter & Gamble, the Wm. Wrigley Jr. Company, Nike, Dow Plastics, cars.com, Schneider National, Roche Diagnostics Inc. and St. Jude Children’s Research Hospital, among others,” said Gary Stockman, CEO of the Americas for Porter Novelli. “Her research background in particular brings a unique perspective to client challenges, which has increased the value our teams bring to clients.”
During her 15-year tenure with Porter Novelli, Hadley has served as deputy general manager of Porter Novelli Chicago as well as national director of strategic planning and research. Hadley also led the development of Porter Novelli’s proprietary strategic account planning system, Compass.