TORONTO, ON—South Korean tire manufacturer Hankook Tire has selected National Public Relations as its Canadian agency of record following a competitive review. Hankook has targeted Canada as a major growth market, particularly for its winter and ultra high performance tires.
National’s marketing team will be complementing advertising campaigns created by Cheil Communications with targeted communications strategies.
According to Hankook Canada president Bryan Woo, “With National’s guidance and intimate knowledge of the Canadian market, we hope to share our expertise with Canadian consumers. As our business continues to grow, we hope to establish Hankook as a strong contributor to Canada’s economy, and position our products as the preferred replacement tire of choice.”