NEW YORK—Harrah’s Entertainment, the world’s largest provider of branded casino entertainment has retained DKC to showcase its entertainment and hospitality offerings in Atlantic City. DKC will seek to position the properties as unique and exciting destinations through a combination of media relations, development of strategic alliances, creation of buzzworthy events and use of social media.
DKC will develop campaigns for each of the Harrah’s Atlantic City properties: Harrah’s Resort, Caesars, Bally’s, Showboat, House of Blues and Atlantic City Country Club. Public relations efforts will highlight the diversity of entertainment and hospitality options at each property will seek to position Harrah’s destinations as synonymous with the re-energizing of Atlantic City.
Harrah’s hired DKC due in large part to the firm’s expertise in the sports and gaming, entertainment and hospitality areas, as well as its experience developing and publicizing a variety of hospitality properties’ ongoing programming over sustained periods of time.