LAS VEGAS—Marybel Batjer has been named vice president of public policy and communications for Harrah’s Operating Company, a subsidiary of casino giant Harrah’s Entertainment.
Batjer was most recently the cabinet secretary to the Governor of California, serving as chief policy advisor to Gov. Arnold Schwarzenegger and directing the activities of the governor’s 13 cabinet secretaries.
In her new role, Batjer will oversee Harrah’s communications strategies relating to the company’s pending acquisition of Caesars Entertainment. She will report to chief integration officer John Boushy through the completion of the merger. She will then assume responsibility for developing a global communications strategy for Harrah’s, ensuring consistent messaging in government relations, external communications and employee communications. She will report to Jan Jones, senior vice president of communications and government relations.
“The acquisition of Caesars is the largest and most transformational merger in our company’s and our industry’s history,” says Boushy. “Communicating the benefits brought about by this transaction to many diverse constituents effectively and consistently will be crucial to our success.”
Prior to joining the Schwarzenegger administration late last year, Batjer served three years as chief of staff to Gov. Kenny Guinn of Nevada. Previously she served as undersecretary of the California business, transportation and housing agency and special assistant for national security affairs to President Ronald Reagan. She also served as executive director of the Institute of Science in Society, a non-profit organization created by Burson-Martsteller.