Hass Avocado Board Taps Fleishman-Hillard
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Hass Avocado Board Taps Fleishman-Hillard

The Hass Avocado Board has named Fleishman-Hillard International Communications as its agency of record for consumer public relations in 2004.

Paul Holmes

IRVINE, CA—The Hass Avocado Board has named Fleishman-Hillard International Communications as its agency of record for consumer public relations in 2004. The agency will provide the Board with a wide range of counsel, including product promotion, media relations, special events and Hispanic communications. 

The account will be serviced by Fleishman-Hillard staff throughout the U.S. and managed by teams in the firm’s Los Angeles and Sacramento offices. 

According to Charley Wolk, chairman of the Hass Avocado Board, Fleishman was chosen because of its extensive experience and success with other food industry leaders, such as the United States Potato Board and the National Honey Board, as well as its work with the Buy California Marketing Agreement.

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