ATLANTA—Georgia communications firm The Haystack Group has opened a New York office to house accounts for northeastern clients and hired Kathy Kinney as managing director of the New York office and leader of the firm’s consumer marketing and public relations practice.
The Haystack Group, founded in Atlanta in 2000, has historically been rooted in market research but in recent years has expanded offerings to include research-based public relations, marketing and employee communications.
Current Haystack Group client Mannington Mills, a leading manufacturer of floor coverings, will be the first client served by the New York office.
Kinney was most recently a vice president of consumer marketing at GCI Group in New York. She has supervised strategic planning, media relations and special events for clients including Schick, the Dial Corporation, Visa, Amazon.com, Walt Disney, Nestle and Dole Food Company.
Separately, the firm has forged a strategic alliance with Moore & Symons, which has 20-plus years of marketing research experience.
“The Haystack Group’s roots have always been in research, even as we expanded our offerings to a full-bodied external and communications practice. We believe it is critical to start with an accurate knowledge base to ensure successful communications and business outcomes for our clients,” said Bonnie Ulman, founder and principal of The Haystack Group. “Our affiliation with Moore & Symons provides us access to a wide range of tools to gather knowledge and resources to develop new solutions that address a broad spectrum of needs.”