WHITE PLAINS, NY--Heineken has shifted US PR duties to Edelman after previously working with MSLGroup.
Edelman takes charge of the Heineken, Heineken Light and Amstel Light brands. For Heineken, specifically, the agency will manage general-market and Hispanic campaigns surrounding consumer-marketing launches and event-sponsorship activations.
The development comes after Edelman won Heineken's corporate PR mandate earlier this year, along with the Dos Equis brand.
Heineken has also shifted Hispanic advertising duties to Wieden + Kennedy, which already handles In general market advertising and social media for the beer giant.
“We’re eager to engage Edelman’s media relations expertise and deepen our global relationship with Wieden+Kennedy,” said Colin Westcott-Pitt, vice president of marketing for Heineken. “We thank MSL New York for their collaboration in developing impactful programming for brand Heineken.”