SAN FRANCISCO—The California Milk Advisory Board has hired Tricia Heinrich as vice president of communications. Heinrich will serve as a spokesperson for the California Milk Advisory Board, which represents the nearly 2,000 dairy farmers in California’s dairy industry. She also will direct communications programs promoting all California dairy products, including Real California Cheese.
Most recently, she was founder and principal of Heinrich Communications, a consulting firm providing public relations, marketing communications and public affairs support for its clients. Previously, she held executive positions at several communications agencies, including Weber Shandwick Worldwide and the Churchill Group, and with corporations including Genesys Conferencing and Texas Instruments.