GULPH MILLS, PA—Henkel of America, the U.S. subsidiary of the German home and personal care company, has named Cynthia Demers vice president of corporate communications. Demers will be responsible for managing all public relations and communications activities for Henkel’s North American operations, and will represent the region on the Henkel global communications council.
Henkel markets a wide variety of consumer and industrial brands in North America, including Dial soap, Purex laundry detergent, L.A. Looks and got2b hair styling products, Duck brand duct tape, and Loctite adhesives. The company has made several U.S. acquisitions over the past two years, including The Dial Corporation, Sovereign Specialty Chemicals, and Advanced Research Laboratories and now generates 23 percent of its worldwide sales in North America.
Prior to her new position, Demers was vice president of corporate and government affairs for The Dial Corporation in Scottsdale, Arizona, a position she held since 1999. Before joining Dial, Demers was director of corporate communications for Corning Incorporated and held a number of positions with Johnson & Johnson.