Herbert Heitmann On Bayer's Global Brand Challenge
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Holmes Report
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Herbert Heitmann On Bayer's Global Brand Challenge

One year after joining the German giant, the company's head of brand outlines his reputation goals.

Arun Sudhaman

Herbert Heitmann On Bayer's Global Brand Challenge
DAVOS—Bayer EVP of brand, communications and government relations Herbert Heitmann talks to the Holmes Report about the company's global brand challenge, which specifically involves improving understanding of the company in international markets. Interview took place at the 2015 World Econonic Forum in Davos.
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