EAST RUTHERFORD, NJ—MWW Group has added David Herrick as an executive vice president in its global consumer lifestyle group. Herrick brings more than 20 years of experience leading consumer marketing programs for major global brands across the consumer lifestyle, technology and health sectors.
Prior to joining MWW Group, Herrick served as executive vice president and general manager at Kaplow Communications where he was responsible for managing consumer, technology, and corporate clients. While at Kaplow, Herrick provided senior-level strategic counsel to global consumer companies including Skype, eBay, American Express and Timex Group.
Prior to Kaplow, Herrick worked with Bristol-Myers Squibb Company as a consultant responsible for developing an internal communications program. Previously, he led the consumer and corporate communications practice for Ruder Finn's San Francisco and led the marketing communications function for Coinstar, where he was responsible for all consumer communications.