EAST RUTHERFORD, NJ—MWW Group has apppointed David Herrick general manager of its New York office. In his new role, Herrick will help guide the continued growth of MWW Group's New York operations as well as provide counsel to many of the company's flagship clients. Previously he was an executive vice president in MWW Group's global consumer marketing practice.
Prior to his tenure at MWW Group, Herrick served as executive vice president and general manager at Kaplow Communications where he was responsible for managing the firm's consumer, technology, and corporate practice. While at Kaplow, Herrick provided strategic counsel to global consumer companies including Skype, eBay, American Express and Timex Group, among many others.
Prior to Kaplow, Herrick worked with Bristol-Myers Squibb Company as a consultant responsible for developing an internal communications program and aligning the company's 43,000 employees behind a new corporate strategy. Previously, David led the consumer and corporate communications practice for Ruder Finn's San Francisco office and the marketing communications function for Coinstar, where he was responsible for all consumer communications.