TORONTO—High Road Communications has launched Vox, a new social media and digital marketing division that will provide support for fully integrated public relations campaigns and develop its own unique client projects.
“Technology is driving rapid change in how we create and consume information. Online tools like blogs, podcasts and social networks are having a profound impact on the way companies and brands are perceived,” says Justin Creally, senior vice president and partner at High Road. “Vox enables our clients to move from conventional ‘push’ communications into a two-way dialogue with their target audiences to drive positive awareness and create customer connections.”
The Vox team will create and deliver services including: blog, chat, and forum relations, targeting online journalists, enthusiast and special interest sites; online community relations, engaging online enthusiasts, brand Ambassadors, and promoting positive community partnerships; and experiential marketing, creating programs that deliver direct-to-consumer, grassroots and hands-on experiences