High-Tech PR, Design Firms to Offer Start-Up Services
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High-Tech PR, Design Firms to Offer Start-Up Services

MSR Communications, a public relations firm focused on emerging-growth technology, new media and consumer-based companies, has entered into a partnership with McArthur Design, a marketing and design communications firm.

Paul Holmes

SAN FRANCISCO—MSR Communications, a public relations firm focused on emerging-growth technology, new media and consumer-based companies, has entered into a partnership with McArthur Design, a marketing and design communications firm, to provide early-stage to mid-size companies with the sales and marketing tools needed for a successful launch.
 
The companies’ joint initiative, called the ‘BASICS’ Essential Branding Program, will enable clients to cost-effectively leverage the deep expertise each firm offers in the disciplines of public relations, marketing communications and design in one packaged offering. The BASICS program is designed to help companies utilize various vehicles-such as the Web; marketing and sales collateral; and road show presentations-to reach business-critical constituents including investors, customers, partners, media and analysts.
 
“Many of our early-stage portfolio companies are working in ‘stealth-mode’ and need the basic positioning and identity fundamentals to create their brands and differentiate their product offerings,” said Katie Belding, director of corporate communications for Norwest Venture Partners. “The partnership between MSR Communications and McArthur provides clients with a comprehensive, cost-effective offering that combines the essential elements for growing companies and creating brand awareness.”
 
Included in the BASICS Starter Kit are services including the design of corporate identity; stationery and business cards; design of a home page; the creation of corporate positioning, company backgrounder and fact sheet; and input and feedback sessions.
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