HONG KONG—Hill & Knowlton’s Asia-Pacific corporate practice has launched a corporate social responsibility 2.0 offering, focused on helping companies respond more effectively to increasing activism from stakeholders.
“CSR needs to be at the top of the agenda for more companies in Asia; it should also be viewed a strategic competitive differentiator,” says Glenn Schloss, regional director of corporate communications at Hill & Knowlton Asia Pacific. “Across Asia-Pacific corporations tend to lag behind their western counterparts in adopting best practice toward CSR. Meanwhile, media, NGOs and government are placing companies under greater scrutiny over the environment and their impact on society.”
Components of the firm’s CSR 2.0 offering include:
• Audits and analysis including benchmarking against peers, internal 360-degree review of policies, risk assessments and outline of relevant CSR policy/regulatory issues;
• Program development and assistance in the fields of environmental, philanthropy guidelines, employee diversity, community involvement, ethics and governance, corporate reputation, emerging markets and supply chain and operations;
• Stakeholder engagement, providing analysis on which stakeholders to engage, when and how to engage them, monitoring and reporting, outreach programs and CSR awards support;
• Internal Communications, including mapping of employee views and CSR goals, office and corporate culture analysis, and design and implementation of internal communications plans;
• Reporting to assist with best practices for internal reporting systems, drafting of annual CSR reports, and surveys to attain input from stakeholders;
• Media relations for overall program messaging and platforms, campaign development and execution, reactive and crisis response programs, executive visibility programs and media training.