NEW YORK—Hill & Knowlton has launched a new enterprise change communication specialty, part of the firm’s corporate practice. The offering has an employees-first approach to helping companies drive business success from the “inside out” with a focus on what it calls “R3”—reputation, retention and results. It is based on a simple five-step strategy that is actionable and delivers measurable client outcomes.
The enterprise change communication team includes employee and change communication experts throughout H&K’s U.S. offices, including New York, San Francisco, Chicago, Los Angeles, Washington, D.C., Tampa, and Portland, Ore. It has expertise in cultural change, communication assessment, team-building, labor relations, leadership communication, measurement and reputation rankings.
“The most effective, proven way to drive desired business reputation, retention and results is to focus on employees first,” said Barbara Edler, senior vice president and U.S. director of enterprise change communication. “The outcome brings informed, committed, and productive employees who deliver enterprise results.”
Multiple studies show that supporting employee achievement drives enterprise-wide success. For example, the companies in Fortune’s 100 Best Companies to Work For receive many more job applications per opening, have higher employee retention rates and financially outperform companies that do not focus on employees. A Watson Wyatt Worldwide study found companies that communicate effectively with their employees produce 50 percent higher returns for their shareholders than companies that do not.
“ECC, when integrated with other H&K services, provides clients with a 360 degree communication solution. Clients increasingly look to firms that can provide expert guidance on achieving success through employee satisfaction, achievement and collaboration,” says Ron Hartwig, executive vice president and US director of H&K’s corporate practice.