BEIJING—Hill+Knowlton Strategies has launched H+K Access, a new dedicated Africa-China business service, supported by H+K teams in Beijing, Johannesburg, Nairobi and Lagos. The practice will provide a full range of public relations and public affairs communications services for Chinese companies operating in the African continent.
By the end of 2011 China’s cumulative foreign direct investment in Africa exceeded $14.7 billion, up 60 percent since 2009. China is also the continent’s largest single investor and aid donor, having committed $75 billion in aid and development projects in Africa in the past decade. Many of Africa’s roads, ports, buildings and other large-scale infrastructure projects are being built by Chinese companies. Investment from Chinese companies in Africa’s services sector is also increasing rapidly.
“More than ever, clients in China are seeking opportunities to expand their business overseas,” says ,” Ye Yu, H+K China co-president. “Africa, with rich natural resources, rapidly developing industries and a booming consumer population, is an attractive destination.”
Alexander Doll, CEO, H+K Africa, adds: “With more than 1 billion people in 54 countries, Africa provides unique political, operational, cultural and communication challenges for Chinese firms. These challenges differ from market to market. This initiative comes at an ideal time as Chinese companies explore African opportunities and African governments, companies and consumers realise the enormous value that Chinese companies bring.”
H+K announced an expansion of its African footprint this time last year, with offices in Uganda, Tanzania, Rwanda, Ghana, Nigeria and South Africa.
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