NEW YORK—Hill & Knowlton has been selected as the agency of record for German personal products company Beiersdorf. Immediate projects include the launch of two products for Nivea, a leading brand in the skincare category. Overall, the work will cover Nivea Body, Nivea Visage, Nivea for Men, Eucerin and Aquaphor brands.
“We were impressed with Hill & Knowlton’s knowledge and insights into the category” says Nicholas Maurer, vice president of marketing. “It produced genuinely creative and strategic ideas combined with excellent beauty expertise.”
Hill & Knowlton will start work immediately on Nivea Body and Nivea for Men with efforts focusing on elevating the brand even further by engaging key audiences and generating strategic media coverage surrounding two key product launches. The launch of the company’s new Nivea Body Good-bye Cellulite Cream-Gel and Nivea Body Good-bye Cellulite Patch will integrate online efforts with strategic media partners, influencers and credible third party testimonials. Hill & Knowlton will also generate awareness for the new Nivea for Men Energizing Hydro Gel through an integrated consumer contest, “Up for Anything.”
Following the initial product launch activities, Hill and Knowlton will continue handling media campaigns for Beiersdorf.