NEW YORK—Hill & Knowlton has named Tony Burgess-Webb its chief marketing officer. He will be responsible for driving top-line growth by developing differentiating business strategies for the consultancy and its clients. Burgess-Webb will report to Paul Taaffe, chairman and CEO of the firm, and will be based in London.
Burgess-Webb’s portfolio will also include promotion of the company’s brand and oversight of the firm’s marketing, research and knowledge management functions. He will remain responsible for the firm’s Netcoms and business intelligence practices and, like all the firm’s senior consultants, will continue to work directly with clients.
“Traditional public relations and public affairs are changing quickly and clients want new services to meet the increasingly complex demands they face,” says Taaffe. “Creating and delivering new services and products to help H&K clients deal with the toughest communications challenges is why H&K needs a chief marketing officer. Tony has a track record in delivering initiatives and products that connect with real client needs and support both large brands on a global basis, as well as local clients in each market.”
Burgess-Webb joined the firm’s European headquarters in 1992, as head of the marketing communications division, founded the technology practice in 1993, and the Netcoms interactive practice in 1995.