Hill & Knowlton Rebrands Asia Crisis Practice
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Hill & Knowlton Rebrands Asia Crisis Practice

Hill & Knowlton Asia Pacific has rebranded its crisis practice offering to place the emphasis on risk mitigation, scenario planning and crisis communications training.

Paul Holmes

HONG KONG—Hill & Knowlton Asia Pacific has rebranded its crisis practice offering to place the emphasis on risk mitigation, scenario planning and crisis communications training. The new crisis, planning and communication training practice will reach out to new and existing clients to emphasize that good crisis response begins with scenario planning, according to Ray Rudowski, the firm’s regional director, crisis, planning and communications training.

 

“We’ve always advocated this approach, and given current market conditions and our discussions with clients, we believe that a forward-looking approach to the branding of our offer better communicates our strategy, approach and overall commitment to helping clients align their communication with their business objectives in good times and bad,” Rudowksi says.

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