BEIJING—The Beijing Organizing Committee for the Games of the XXIX Olympiad has hired the global communications consulting firm Hill & Knowlton as its communications consultancy after a selection process that began in February, 2005 and included eight global agencies.
H&K will help BOCOG implement the communications plans for the 2008 Olympic Games in Beijing by providing support for major events, communications outreach to the international media and assistance in communicating Beijing’s Olympic vision.
“Hill & Knowlton will partner with us to help provide world-class services to the media and communicate the vision of the Beijing Olympic Games,” said Jiang Xiaoyu, BOCOG executive vice president. “Its expertise and capabilities will complement the resources we already have.”
H&K has extensive knowledge of the Olympic Movement having worked in the past with the International Olympic Committee as well as with the winning bid committees of Athens and, most recently, London, which will host the 2012 Games.