NEW YORK—Edelman has hired Peter Himler as executive vice president and chief media officer, a new position. Himler leaves Burson-Marsteller after 11 years during which he was managing director heading the strategic and corporate media team within the firm’s U.S. corporate and financial practice. He also served as Burson Marsteller’s global spokesperson.
“Today media relations is more valued than ever before; it is critical to establishing corporate and brand credibility and trust,” says Richard Edelman, president and chief executive officer of Edelman. “We are therefore delighted that someone with Peter’s knowledge and expertise in media strategy and media relations will be coming aboard to make us even stronger in this core function.”
Pam Talbot, the firm’s U.S. president and COO, added: “Media relations is evolving, driven in part by the proliferation of channels, the explosion of micro-media such as blogs, and the convergence of news and entertainment, and Peter is ideally suited to help ensure we remain at the forefront of the industry.”
Himler assumes responsibility for the 20-member plus national media relations team, and for developing media strategies and capability throughout the entire firm.
Himler recently completed an eight-year assignment heading the PR campaign to build the National World War II Memorial in Washington. It was formally dedicated over Memorial Day weekend, with ceremonies featuring President Bush, Senator Dole, Tom Hanks, Tom Brokaw and others. He joined BM in 1993 after serving for six years as senior VP, media director of sister agency Cohn & Wolfe. He previously spent five years at Hill & Knowlton.