SAN FRANCISCO—Hitachi Data Systems Corporation has selected Ogilvy Public Relations Worldwide as its agency of record in the U.S. Ogilvy will develop communications strategies designed to propel corporate brand exposure with external business and technology audiences, as well as promote Hitachi Data Systems market leadership across three key areas—storage virtualization, green storage and data protection and security.
The comprehensive communications programs will include elements of traditional media, industry analyst and investor relations. In addition, Ogilvy will provide counsel in support for social media efforts including viral videos, blogs and community Web sites.
“Ogilvy PR’s strong combination of domain expertise in storage combined with proven, solid experience in industry analyst relations, financial communications and social media was a perfect fit for our needs,” says Mary Ann Gallo, director of global public relations, Hitachi Data Systems. “The team is innovative, bold and creative.”
Ogilvy PR is currently Hitachi Data Systems’ agency of record in Asia-Pacific. Led by Ogilvy PR’s technology practice, the U.S. client relationship will be based in Ogilvy PR’s San Francisco office.