Hoey Steps Down from GCI Chicago, Martinez Takes Over
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Hoey Steps Down from GCI Chicago, Martinez Takes Over

Rita Hoey, president and general manager of GCI Dragnottee—the Chicago office of GCI Group—is stepping down. She will be replaced with Jim Martinez, who takes over as general manager.

Paul Holmes

NEW YORK—Rita Hoey, president and general manager of GCI Dragnottee—the Chicago office of GCI Group—is stepping down. She will be replaced with Jim Martinez, who takes over as general manager in what the firm says is part of a long-planned succession program.
 
Hoey is the second president of a recent GCI acquisition—following GCI Kamer Singer’s Larry Kamer—to depart the agency this year, although in this case the transition to new leadership appears to be much smoother.
 
Martinez was hired almost a year ago from his position in the corporate communications practice at Hill & Knowlton with the goal of succeeding Hoey. His experience is primarily in the corporate communications realm, with some expertise in technology, crisis and employee communications. He has held senior positions in the Chicago offices of Ogilvy Public Relations Worldwide and Kemper Lesnik Communications.
 
Hoey was a founding principal and president of Dragonette, and was retained as president and general manager after the GCI acquisition—growing the firm by 53 percent in its first year under new ownership. Her departure was planned as part of the earn-out terms of the acquisition.
 
“Rita is a true entrepreneur, which made for a successful merging of her firm with GCI,” says Bob Pearson, president of  GCI Americas.  “She has contributed much to our success and will be missed. We wish her nothing but the best in her future pursuits and are confident that under Jim’s leadership the office will continue to succeed.”
 
Hoey says she felt “a great responsibility to ensure that the principles and practices we developed that were so successful at Dragonette, would be continued in the right environment.” The firm was founded by her husband, Joe Dragonette, who “would have been equally proud and that I’m concluding this phase of my career on such a high note,” she says.
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