Hoffman Eyes European Growth After Mike Sottak Hire
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Hoffman Eyes European Growth After Mike Sottak Hire

Tech PR firm hopes to restart expansion in Europe.

Arun Sudhaman

Hoffman Eyes European Growth After Mike Sottak Hire

LONDON—The Hoffman Agency has hired Mike Sottak to lead its European operations, with the firm aiming to continue rebuilding its presence in the region.

Sottak's arrival comes after the departure of Luica Mak, who spent four years as Hoffman's European MD. Mak has left to take on an in-house role at NetSuite.

Sottak joins The Hoffman Agency from Wired Island International, a marketing services agency he founded and ran for 16 years, the last five from Europe.

Focused on early stage and start-up companies, Wired Island will now become an independent affiliate of The Hoffman Agency.

Hoffman's European presence currently includes a London operation and Berlin satellite office, after the firm shuttered its Munich and Paris offices.

"Fast forwarding to today, we’re now in a position to make the investments in Europe to create an organization that wins against the big guys," said agency CEO and founder Lou Hoffman (pictured). "The hiring of Mike represents our first move in this regard."

"Thanks to Luica’s steady hand, we’re now in position to put Europe on a trajectory similar to the U.S. and Asia,” added Hoffman. “Mike’s entrepreneurial DNA, time in Silicon Valley, and track record of working with companies of all sizes and across many industries will serve him well in driving this growth.”

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