Holmes Report Announces Top 40 Global SABRE Campaigns
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Holmes Report Announces Top 40 Global SABRE Campaigns

The Holmes Report has identified the top 40 public relations campaigns of the past year, all of which will receive Global SABRE Awards at PRovoke16.

Holmes Report

Holmes Report Announces Top 40 Global SABRE Campaigns

MIAMI—The Holmes Report has identified the top 40 public relations campaigns of the past year, all of which will receive Global SABRE Awards at PRovoke16, the fifth annual Global Public Relations Summit, which takes place in Miami next week.

The winning campaigns are the best of more than 5,000 entries to SABRE Awards competitions in North America, Latin America, EMEA and the Asia-Pacific. They were all selected as the standout campaigns among the 300 winners from the various regional competitions.

The SABRE Awards dinner that concludes the Global PR Summit will feature a countdown from number 40 to the best public relations campaign in the world.

The top 40 (in alphabetical order) are listed below. The countdown will be revealed at the dinner.

#SaveBooks—Polish Chamber of Books with Hill+Knowlton Strategies

The 2 Euro T-Shirt - A Social Experiment—Fashion Revolution with Ketchum Pleon and BBDO.

10KSA—Alf Khair           

Airbnb Floating House—Airbnb with Hope&Glory

Bayer Bee Care Program—Bayer, Crop Science Division with Porter Novelli, Mastermind Marketing and BBDO

BeRemembered.com—Aurora Casket Company with K2 Digital

Beyond the Driving Test – Michelin Puts Air in Teens’ Tire Awareness—Michelin with Ketchum

Breastfeeding at McDonald's—McDonald's Hungary with Noguchi Porter Novelli

Changing the Legacy of Discontent—United Airlines with Edelman

Coca-Cola: Ramadan Dark Iftar—Coca-Cola with Memac Ogilvy Public Relations

The Facts About Fasting During Ramadan—MSD with GCI Health

The Fingerband Campaign—Ministry of Health & Welfare with FleishmanHillard Korea

Follow Felix—Nestlé Purina Petcare ­with Weber Shandwick

From a Documentary to a Movement of Change & Hope: Daughters of Mother India - Gender Sensitizing the Police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick

From Pessimism to Success: The "World Cup of all World Cups"—Ministry of Sports – Brazil with FSB Comunicação

The House of Clicks—Hemnet with Prime Public Relations i Sverige AB

How M-KOPA Became a Global Social Enterprise Brand—M-KOPA with Levanter Africa

Insuring the Safety of Hostages—Transoceanic Development with LDWWgroup

The Marathon Walker—Water for Africa with Ogilvy Public Relations Paris

Marshawn Lynch's Press Conference—Skittles with Olson Engage

McDonald’s All Day Breakfast – The People’s Launch—McDonald's with Golin

Missing Type—NHS Blood and Transplant with MHP Communications

Modernizing the Legal Status of Animals in France: A Major Breakthrough in French Law—The Fondation 30 d' Amis with APCO Worldwide

More Than Just Another CEO Visit—Microsoft Asia with IN.FOM

The Philips Breathless Choir—Philips with FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom

Philips Innovation + You & TogoRun—Philips with TogoRun

Quit the use of “snus”—The Norwegian Directorate of Health with Burson-Marsteller Oslo

REI #OptOutside—REI with Edelman

Revista ELLE, #VOCÊNACAPA – Primeira Selfie-Ready Cover—Elle with Agência Ideal

Ronan Dunne: Making O2 Impossible to Ignore—O2 with Blue Rubicon

SABMiller / AB InBev M&A Communications Support—SABMiller with Finsbury

Second Life Toys—Green Ribbon Project Committee with Dentsu Inc

The Sisterhood of Motherhood—Abbott's Similac with MSLGROUP

Spark Something Good by Unity for M&S—Marks & Spencer with Unity

SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd.

STONE HEART - REMOVAL OF ENVIRONMENTAL BURDEN—.A.S.A. Slovakia with Dynamic Relations 2000 s.r.o.

STRAIGHT OUTTA COMPTON: THE NWA STORY - Drumming Up Box Office Success Through Latinos of Influence—Universal Pictures with H+M Communications

Swiss Direct Democracy Meets Digital Campaigning—SSRM Swiss Society for Reproductive Medicine with Farner Consulting AG

Troll Fighters—Kari Traa with Trigger AS

Wrangling Multimedia Content for the Western Lifestyle—Wrangler Network with French/West/Vaughan


Tickets to the SABRE dinner and the entire PRovoke Summit are available here.

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