MIAMI—The Holmes Report has identified the top 40 public relations campaigns of the past year, all of which will receive Global SABRE Awards at PRovoke16, the fifth annual Global Public Relations Summit, which takes place in Miami next week.
The winning campaigns are the best of more than 5,000 entries to SABRE Awards competitions in North America, Latin America, EMEA and the Asia-Pacific. They were all selected as the standout campaigns among the 300 winners from the various regional competitions.
The SABRE Awards dinner that concludes the Global PR Summit will feature a countdown from number 40 to the best public relations campaign in the world.
The top 40 (in alphabetical order) are listed below. The countdown will be revealed at the dinner.
#SaveBooks—Polish Chamber of Books with Hill+Knowlton Strategies
The 2 Euro T-Shirt - A Social Experiment—Fashion Revolution with Ketchum Pleon and BBDO.
Airbnb Floating House—Airbnb with Hope&Glory
Bayer Bee Care Program—Bayer, Crop Science Division with Porter Novelli, Mastermind Marketing and BBDO
BeRemembered.com—Aurora Casket Company with K2 Digital
Beyond the Driving Test – Michelin Puts Air in Teens’ Tire Awareness—Michelin with Ketchum
Breastfeeding at McDonald's—McDonald's Hungary with Noguchi Porter Novelli
Changing the Legacy of Discontent—United Airlines with Edelman
Coca-Cola: Ramadan Dark Iftar—Coca-Cola with Memac Ogilvy Public Relations
The Facts About Fasting During Ramadan—MSD with GCI Health
The Fingerband Campaign—Ministry of Health & Welfare with FleishmanHillard Korea
Follow Felix—Nestlé Purina Petcare with Weber Shandwick
From a Documentary to a Movement of Change & Hope: Daughters of Mother India - Gender Sensitizing the Police—Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick
From Pessimism to Success: The "World Cup of all World Cups"—Ministry of Sports – Brazil with FSB Comunicação
The House of Clicks—Hemnet with Prime Public Relations i Sverige AB
How M-KOPA Became a Global Social Enterprise Brand—M-KOPA with Levanter Africa
Insuring the Safety of Hostages—Transoceanic Development with LDWWgroup
The Marathon Walker—Water for Africa with Ogilvy Public Relations Paris
Marshawn Lynch's Press Conference—Skittles with Olson Engage
McDonald’s All Day Breakfast – The People’s Launch—McDonald's with Golin
Missing Type—NHS Blood and Transplant with MHP Communications
Modernizing the Legal Status of Animals in France: A Major Breakthrough in French Law—The Fondation 30 d' Amis with APCO Worldwide
More Than Just Another CEO Visit—Microsoft Asia with IN.FOM
The Philips Breathless Choir—Philips with FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom
Philips Innovation + You & TogoRun—Philips with TogoRun
Quit the use of “snus”—The Norwegian Directorate of Health with Burson-Marsteller Oslo
REI #OptOutside—REI with Edelman
Revista ELLE, #VOCÊNACAPA – Primeira Selfie-Ready Cover—Elle with Agência Ideal
Ronan Dunne: Making O2 Impossible to Ignore—O2 with Blue Rubicon
SABMiller / AB InBev M&A Communications Support—SABMiller with Finsbury
Second Life Toys—Green Ribbon Project Committee with Dentsu Inc
The Sisterhood of Motherhood—Abbott's Similac with MSLGROUP
Spark Something Good by Unity for M&S—Marks & Spencer with Unity
SpiceJet: Rising like a Phoenix—SpiceJet with Adfactors PR Pvt. Ltd.
STONE HEART - REMOVAL OF ENVIRONMENTAL BURDEN—.A.S.A. Slovakia with Dynamic Relations 2000 s.r.o.
STRAIGHT OUTTA COMPTON: THE NWA STORY - Drumming Up Box Office Success Through Latinos of Influence—Universal Pictures with H+M Communications
Swiss Direct Democracy Meets Digital Campaigning—SSRM Swiss Society for Reproductive Medicine with Farner Consulting AG
Troll Fighters—Kari Traa with Trigger AS
Wrangling Multimedia Content for the Western Lifestyle—Wrangler Network with French/West/Vaughan
Tickets to the SABRE dinner and the entire PRovoke Summit are available here.